Half of the population menstruates and yet we still do not talk about it normally: menstruation is still a taboo. This has led to misinformation, shame, fear, discomfort and even health problems.

We created The Blodi Project to generate conversations and offer a space for all those who want to destigmatize menstruation. It is inclusive, offers experiences, discloses and shares testimonies. The Blodi Project is community.

We have raised our voice through a virtual platform that is close, transparent, human, participatory and that shows the most real side of menstruating people. Besides, we transform this virtual community into a physical one through an icon: The Blodi Jug.
An object that inspires, provokes and starts conversations. We chose the jug because it is one of the central items on a table: it serves as a container for different drinks, just like the uterus contains the menstruation.

Interesting and engaging content raises questions and makes our community learn and grow. With a holistic approach we can reach not only young people by using virtual tools, but also other kinds of targets by designing for the physical world too.